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~isPartOf:"Advertising in developing and emerging countries : the economic, political and social context"
~isPartOf:"Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien"
~isPartOf:"Nonprofit-PR"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
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McBride, Michael H.
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Ayeni, Olugbenga C.
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Duphorn, Alexander
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Advertising in developing and emerging countries : the economic, political and social context
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
Nonprofit-PR
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
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Working paper series
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Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
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Enterprise & society : the international journal of business history
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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ECONIS (ZBW)
13
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1
Werbemarkt in Deutschland
Duphorn, Alexander
- In:
Management von Medienunternehmen : digitale …
,
(pp. 119-141)
.
2013
Persistent link: https://www.econbiz.de/10014567782
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2
Werbemärkte im Umbruch
Mohr, Julia
;
Nöcker, Ralf
- In:
Management von Medienunternehmen : digitale …
,
(pp. 143-154)
.
2013
Persistent link: https://www.econbiz.de/10014567783
Saved in:
3
An overview of advertising trends and strategies in Latin America : a Colombian case
Gomez, Jaime S
- In:
Advertising in developing and emerging countries : the …
,
(pp. 253-267)
.
2011
Persistent link: https://www.econbiz.de/10009261710
Saved in:
4
Multinational advertising agencies in Latin America : from historical development to present practices
Torres-Baumgarten, Gladys
- In:
Advertising in developing and emerging countries : the …
,
(pp. 233-251)
.
2011
Persistent link: https://www.econbiz.de/10009261721
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5
Advertising in Slovenia : Eastern European spirit, Western European style
McBride, Michael H.
;
Damjan, Janez
- In:
Advertising in developing and emerging countries : the …
,
(pp. 215-230)
.
2011
Persistent link: https://www.econbiz.de/10009261727
Saved in:
6
Challenges and opportunities for advertising in Moldova : a nation in transition
McBride, Michael H.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 187-203)
.
2011
Persistent link: https://www.econbiz.de/10009261740
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7
Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Thomas, Amos Owen
- In:
Advertising in developing and emerging countries : the …
,
(pp. 169-185)
.
2011
Persistent link: https://www.econbiz.de/10009261742
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8
Advertising in Indonesia : balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism
Venkateswaran, Anuradha
- In:
Advertising in developing and emerging countries : the …
,
(pp. 111-137)
.
2011
Persistent link: https://www.econbiz.de/10009261979
Saved in:
9
Advertising in Israel : from traditional dilettantism to professional westernism
Hetsroni, Amir
- In:
Advertising in developing and emerging countries : the …
,
(pp. 69-77)
.
2011
Persistent link: https://www.econbiz.de/10009261985
Saved in:
10
Advertising in transition : a case study on Nigeria's burgeoning market
Ayeni, Olugbenga C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 43-55)
.
2011
Persistent link: https://www.econbiz.de/10009262004
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