//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Brand Content : die Marke als Medienereignis"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Fernsehwerbung
7
Television advertising
7
Markenführung
3
Advertising effects
2
Content Management
2
Content management
2
India
2
Indien
2
Werbewirkung
2
Advertising
1
Balanced Scorecard
1
Balanced scorecard
1
Brand loyalty
1
China
1
Consumer behaviour
1
Content analysis
1
E-commerce
1
ELM
1
Electronic Commerce
1
Emotion
1
Emotional appeal
1
Europa
1
Europe
1
Fernsehprogramm
1
Indonesia
1
Indonesien
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Jugendliche
1
Konsumentenverhalten
1
Markentreue
1
Nostalgic advertising
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Psychology of advertising
1
Resource matching hypothesis
1
Taiwan
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
German
2
English
1
Author
All
Bröckers, Claus
1
Dens, Nathalie
1
Großweischede, Markus
1
Hoven, Björn
1
Pelsmacker, Patrick de
1
Verhellen, Yann
1
Published in...
All
Advertising in new formats and media : current research and implications for marketers
Asia Pacific journal of marketing and logistics
Brand Content : die Marke als Medienereignis
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Engaging consumers through branded entertainment and convergent media
1
Gabler Edition Wissenschaft
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of value chain management : IJVCM
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Marketing science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Quantitative marketing and economics : QME
1
Routledge studies in marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of applied business research
1
The service industries journal
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
Content- und Formatentwicklung : wie Marken den Zuschauer mit bewegten Bildern fesseln können
Hoven, Björn
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 197-212)
.
2013
Persistent link: https://www.econbiz.de/10010212709
Saved in:
3
Brand Content im TV : how put the "branded" in branded entertainment
Bröckers, Claus
;
Großweischede, Markus
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 117-129)
.
2013
Persistent link: https://www.econbiz.de/10010212715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->