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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~isPartOf:"European journal of marketing : EJM"
~subject:"Bibliometrics"
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Advertising in new formats and media : current research and implications for marketers
European journal of marketing : EJM
The marketing review
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Digital transformation, strategic resilience, cyber security and risk management
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International journal of advertising : the review of marketing communications
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
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Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
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