//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~isPartOf:"European journal of marketing : EJM"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Target group
Product Placement
11
Product placement
11
Advertising effects
7
Werbewirkung
7
Advertising
4
Brand image
4
Computerspiel
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Video game
4
Werbung
4
Brand management
3
Markenführung
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Jugendliche
2
Markenartikel
2
Youth
2
Zielgruppe
2
Advertising literacy training
1
Advertising regulation
1
Analphabetismus
1
Beziehungsmarketing
1
Brand placements
1
Branded mobile app
1
Children
1
Child–brand relationships
1
China
1
Cognition
1
Cognitive advertising literacy
1
Digital brand placements
1
Entertainment marketing
1
Fernsehprogramm
1
Film industry
1
Film production
1
Filmproduktion
1
Filmwirtschaft
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cauberghe, Veroline
1
De Jans, Steffi
1
Hudders, Liselot
1
Redondo, Ignacio
1
Published in...
All
Advertising in new formats and media : current research and implications for marketers
European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
2
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing : ZFP ; journal of research and management
1
The advertising and consumer culture reader
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->