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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~subject:"Advertising effects"
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Advertising in new formats and media : current research and implications for marketers
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Application of gaming in new media marketing
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Journal of advertising research
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Journal of promotion management : JPM
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Psychology & marketing
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advertising, promotion, and new media
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Breaking new ground in theory and practice
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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Innovatives Markenmanagement
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of Indian business research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of electronic commerce research : JECR
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing : ZFP ; journal of research and management
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Reihe: Marketing : MAR
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Young consumers : insight and ideas for responsible marketers
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Advertising and violence : concepts and perspectives
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Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
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Asia Pacific journal of marketing and logistics
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Der Markt : international journal of marketing
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Electronic commerce research
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Enhancing knowledge development in marketing ; Vol. 21
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European journal of marketing
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European journal of operational research : EJOR
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European research studies
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
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The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
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