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~isPartOf:"Advertising theory"
~isPartOf:"Journal of global marketing"
~person:"Hornikx, Jos"
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Advertising theory
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ECONIS (ZBW)
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
The influence of high-/low-context culture on perceived ad complexity and liking
Hornikx, Jos
;
Pair, Rob le
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 228-237
Persistent link: https://www.econbiz.de/10011779456
Saved in:
3
Conducting research on international advertising : the roles of cultural knowledge and international research teams
Hornikx, Jos
;
O'Keefe, Daniel J.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
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