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~isPartOf:"Advertising theory"
~isPartOf:"Journal of global marketing"
~subject:"Kreativität"
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Kreativität
Advertising
64
Werbung
63
Advertising effects
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Werbewirkung
26
Consumer behaviour
16
Konsumentenverhalten
16
Cultural identity
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Kulturelle Identität
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International marketing
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Internationales Marketing
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Online-Marketing
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advertising
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Koslow, Scott
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Um, Nam-hyun
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West, Douglas C.
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Advertising theory
Journal of global marketing
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
5
Journal of marketing communications
5
Journal of advertising
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
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Australasian marketing journal
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European journal of marketing : EJM
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Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research
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Journal of business research : JBR
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Journal of marketing
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Journal of promotion management : JPM
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Konsum und Verhalten
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Psychology & marketing
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The Sage handbook of advertising
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Advancing research on projects and temporary organizations
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Analyse und Forschung / Sozialwissenschaften
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Angewandte Kulturwissenschaften Wien : (AKW)
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Bamberger Beiträge zur Soziologie
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Big data marketing strategies for superior customer experience
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Business horizons
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Challenges in an age of dis-engagement
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Cogent business & management
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Culture, representation and identities
1
Employee relations
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European management journal
1
Gender in management : an international journal
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Human relations : towards the integration of the social sciences
1
IIMS journal of management science
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
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The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
2
Creativity and risk theories of advertising
West, Douglas C.
- In:
Advertising theory
,
(pp. 212-226)
.
2012
Persistent link: https://www.econbiz.de/10009524168
Saved in:
3
Creativity and ad theory
Sasser, Sheila L.
;
Koslow, Scott
- In:
Advertising theory
,
(pp. 191-211)
.
2012
Persistent link: https://www.econbiz.de/10009524176
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