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~isPartOf:"African journal of science, technology, innovation & development : AJSTID"
~isPartOf:"International journal of electronic finance : IJEF"
~person:"Mulwa, Martina"
~subject:"Innovation adoption"
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Innovation adoption
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International journal of electronic finance : IJEF
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Integrated marketing communication and technology adoption : a case of Safaricom's M-PESA mobile money transfer services in Kenya
Mulwa, Martina
;
Ndati, Ndeti
- In:
African journal of science, technology, innovation & …
5
(
2013
)
5/6
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010259803
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