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~isPartOf:"Agrarökonomische Diskussionsbeiträge"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm"
~type_genre:"Working Paper"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
9
Werbepsychologie
9
Advertising effects
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Werbewirkung
4
2007-2010
2
Consumer behaviour
2
Feldforschung
2
Fernsehprogramm
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Internet marketing
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Bart, Yakov
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Chattopadhyay, Amitava
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Lajos, Joseph
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Ordabayeva, Nailya
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Smith, N. Craig
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Stephen, Andrew T.
2
Sárváry, Miklós
2
Goldstein, Daniel G.
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Herrmann, Roland
1
Johnson, Eric J.
1
Martin, Kelly D.
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Möser, Anke
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Agrarökonomische Diskussionsbeiträge
Faculty & research / Insead : working paper series
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Working paper / National Bureau of Economic Research, Inc.
4
Discussion paper / Centre for Economic Policy Research
3
ERIM report series research in management
3
Working paper
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Working paper series
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Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
BREAD working paper
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Yale Economics Department working papers
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Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Bedrijfseconomische verhandeling
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Beiträge der Hochschule Pforzheim
1
CESifo working papers
1
Cowles Foundation discussion paper
1
Discussion paper series / IZA
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Discussion paper series / School of Economics and Finance, the University of Hong Kong
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EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
1
ESMT working paper
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Jena economic research papers
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Les cahiers de recherche / HEC Paris
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Meddelanden från Svenska Handelshögskolan
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NBER working paper series
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Research working paper
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SSE Riga working papers
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Volkswirtschaftliche Diskussionsreihe
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Wirtschaftswissenschaftliches Diskussionspapier / Technische Universität Chemnitz-Zwickau, Fakultät für Wirtschaftswissenschaften : WWDP
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Working paper / Division of Research, Graduate School of Business Administration, the University of Michigan / Division of Research, Graduate School of Business Administration, the University of Michigan
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Working papers / Helsingin Kauppakorkeakoulu : W / Helsinki School of Economics and Business Administration
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Working papers / Innocenzo Gasparini Institute for Economic Research
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Working papers / W / Helsinki School of Economics and Business Administration
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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1
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
2
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
3
Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
;
Goldstein, Daniel G.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003909934
Saved in:
4
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
Saved in:
5
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
6
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
7
Psychological prices of branded foods and price rigidity : evidence from German scanner data
Herrmann, Roland
;
Möser, Anke
-
2004
Persistent link: https://www.econbiz.de/10002080532
Saved in:
8
Research note : additional learning and implications on the role of informative advertising
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002395591
Saved in:
9
Market orientation and the role of customers in decision makers' cognitive maps : an explorative study of causal attribution
Söderlund, Magnus
-
1993
Persistent link: https://www.econbiz.de/10000872523
Saved in:
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