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~isPartOf:"Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik"
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~isPartOf:"Journal of business research : JBR"
~subject:"Abnormal returns"
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Journal of business research : JBR
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The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
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