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~isPartOf:"Agricultural economics bibliographies"
~isPartOf:"Discussion papers in macroeconomics, forecasting and econometrics / A"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Personality psychology"
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Search: subject_exact:"Werbepsychologie"
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Personality psychology
Psychology of advertising
48
Werbepsychologie
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Agricultural economics bibliographies
Discussion papers in macroeconomics, forecasting and econometrics / A
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
2
Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers
;
Trump, Rebecca K.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
Saved in:
3
The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina
;
Kwak, Hyokjin
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
Saved in:
4
How do reference groups influence self-brand connections among Chinese consumers? : implications for advertising
Wei, Yujie
;
Yu, Chunling
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009659325
Saved in:
5
Consumption puzzles : a psychological approach
Pemberton, James
-
1991
Persistent link: https://www.econbiz.de/10000827176
Saved in:
6
Rural psychology : a partial list of references
Olcott, Margaret T.
-
1939
Persistent link: https://www.econbiz.de/10011373047
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