Abrams, Katie; Meyers, Courtney; Irani, Tracy - In: Agriculture and Human Values 27 (2010) 3, pp. 365-374
Consumers are bombarded with labels and claims that are intended to address their concerns about how food products are produced, processed, and regulated. Among those are the natural or all-natural claims and the certified organic label. In this study, two focus groups were conducted to explore...