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~isPartOf:"Akron business and economic review"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
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Consumer behaviour
Direct marketing
5
Direktmarketing
5
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Distribution channel
2
Einzelhandel
2
Lieferantenmanagement
2
Retail trade
2
Supplier relationship management
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Vertriebsweg
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Werbewirkung
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Werbung
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Ad-self-congruity
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Age group
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Altersgruppe
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Banner advertising
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Consumer data
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Customer satisfaction
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Distributors
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Franchisors
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Großhandel
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Inbound telephone sales
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Internet marketing
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Kundenzufriedenheit
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Multichannel advertising
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Online-Marketing
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Personalized advertising
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Preismanagement
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Pricing strategy
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Print advertising
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Printwerbung
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Retail technology
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Search advertising
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DeRoos, Nicolas
1
Goldsmith, Ronald E.
1
Heß, Nicole Jasmin
1
Kelley, Corinne M.
1
Kilsheimer, Jacqueline C.
1
Lu, Qiang
1
Mende, Martin
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Schumann, Jan Hendrik
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Scott, Maura L.
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Akron business and economic review
Journal of retailing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
NBER working paper series
3
Research
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American journal of agricultural economics
1
CSR, Sustainability, Ethics & Governance
1
Cogent business & management
1
Contemporary trends in innovative marketing strategies
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
3
Nonstore shopping among senior citizens
Kilsheimer, Jacqueline C.
- In:
Akron business and economic review
22
(
1991
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10001108698
Saved in:
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