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~isPartOf:"Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Ferrell, Linda"
~subject:"Relationship marketing"
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Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
The journal of personal selling & sales management : JPSSM
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An assessment of the use of technology in the direct selling industry
Ferrell, Linda
;
Gonzalez-Padron, Tracy L.
;
Ferrell, Odies C.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003981280
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