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~isPartOf:"Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
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Schwerpunkt: Web 2.0 und Web 3.0 ; reale und virtuelle Welt ; mit weiteren Beiträgen über Neuromarketing und Neuromarktforschung, elektronische Medienforschung, Werbung und Kultur, Konzentration bei Mediaagenturen
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The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit
;
Inbar, Yael
;
Reichman, Shachar
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
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