//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Akzente"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of industrial economics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekampagne"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
10
Werbeplanung
10
Theorie
3
Theory
3
Advertising effects
2
Brand management
2
Deutschland
2
Germany
2
Markenführung
2
Werbewirkung
2
Advertising industry
1
Advertising media
1
Betriebliche Budgetierung
1
Beziehungsmarketing
1
Brand image
1
Confectionery industry
1
Conflict
1
Corporate budgeting
1
Decision
1
Digital platform
1
Digitale Plattform
1
Distribution channel
1
Election
1
Electrical product
1
Elektrotechnisches Produkt
1
Entscheidung
1
Industrial organization
1
Industrieökonomik
1
Inter-firm cooperation
1
Konflikt
1
Lieferantenmanagement
1
Markenimage
1
Market segmentation
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Marktsegmentierung
1
Mast-Jägermeister AG <Wolfenbüttel>
1
Neuseeland
1
more ...
less ...
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Interview
1
Language
All
English
7
German
3
Author
All
Arnold, Michael A.
1
Bachmüller, Tobias
1
Buchanan-Oliver, Margo
1
Chandra, Ambarish
1
Cruz, Angela
1
Gatermann, Michael
1
Grant, Ian
1
Kaempfe, Hasso
1
Li, Chenguang
1
McLeod, Charlotte
1
Meyer, Thomas
1
Perrey, Jesko
1
Phillips, Joan M.
1
Reynolds, Kate
1
Reynolds, Thomas J.
1
Robinson, Claire
1
Saliba, Christine
1
Schroeder, Jonathan E.
1
Shaw, Eleanor
1
Simbanegavi, Witness
1
Spillecke, Dennis
1
Zhang, Lan
1
more ...
less ...
Published in...
All
Akzente
European journal of marketing : EJM
The journal of industrial economics
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of operational research : EJOR
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Research
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
Springer eBook Collection
3
The Rand journal of economics
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
2
Asymmetric market shares, advertising and pricing : equilibrium with an information gatekeeper
Arnold, Michael A.
;
Li, Chenguang
;
Saliba, Christine
; …
- In:
The journal of industrial economics
59
(
2011
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009125549
Saved in:
3
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
4
Political advertising and the demonstration of market orientation
Robinson, Claire
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
Saved in:
5
Decision-based voter segmentation : an application for campaign message development
Phillips, Joan M.
;
Reynolds, Thomas J.
;
Reynolds, Kate
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 310-330
Persistent link: https://www.econbiz.de/10008650077
Saved in:
6
Der Marketingeffekt: Steuerruder in der Rezession
Meyer, Thomas
;
Perrey, Jesko
;
Spillecke, Dennis
- In:
Akzente
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003821170
Saved in:
7
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
8
Informative advertising : competition or cooperation
Simbanegavi, Witness
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 147-166
Persistent link: https://www.econbiz.de/10003814875
Saved in:
9
"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
Saved in:
10
Vorsicht vor Multi-Werbern : wie Katjes Stars einsetzt
Bachmüller, Tobias
- In:
Akzente
(
2007
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10003537087
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->