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~isPartOf:"Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of business research : JBR"
~person:"Podnar, Klement"
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Corporate Social Responsibility
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Kommunikation
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Podnar, Klement
Balmer, John M. T.
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Ki, Eyun-Jung
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
Corporate communications : an international journal
Journal of business research : JBR
Journal of marketing communications
2
Business ethics : a European review
1
Elgar encyclopedias in business and management
1
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ECONIS (ZBW)
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
The communicative stance of CSR : reflections on the value of CSR communication
Golob, Urša
;
Verk, Nataša
;
Nielsen, Anne Ellerup
; …
- In:
Corporate communications : an international journal
22
(
2017
)
2
,
pp. 166-177
Persistent link: https://www.econbiz.de/10011725273
Saved in:
4
Guest editorial: The bad, the ugly and the good: new challenges for CSR communication
Elving, Wim J. L.
;
Golob, Urša
;
Podnar, Klement
; …
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 118-127
Persistent link: https://www.econbiz.de/10010517067
Saved in:
5
CSR communication : que vadis
Golob, Urša
;
Podnar, Klement
;
Elving, Wim J.
;
Nielsen, …
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 176-192
Persistent link: https://www.econbiz.de/10009748741
Saved in:
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