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~isPartOf:"Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR"
~isPartOf:"Economics letters"
~isPartOf:"Strategien erfolgreicher TV-Marken : eine internationale Analyse"
~subject:"USA"
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
Economics letters
Strategien erfolgreicher TV-Marken : eine internationale Analyse
The journal of media economics
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PR und Populärkultur : zum Image der Public Relations in US-amerikanischen TV-Serien
Gutzmer, Alexander
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 157-173)
.
2018
Persistent link: https://www.econbiz.de/10011701979
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2
Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
Saved in:
3
Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, Keith C.
- In:
Economics letters
86
(
2005
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10002680045
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