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~isPartOf:"Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR"
~isPartOf:"Journal of business research : JBR"
~person:"Andersen, Sophie Esmann"
~person:"Balmer, John M.T."
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Corporate Social Responsibility
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Andersen, Sophie Esmann
Balmer, John M.T.
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
Journal of business research : JBR
Corporate communications : an international journal
2
European Journal of Marketing
1
Journal of business ethics : JOBE
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Nachhaltigkeit in der Wirtschaftskommunikation
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
4
CSR stakeholder dialogue in disguise : hypocrisy in story performances
Andersen, Sophie Esmann
;
Høvring, Christiane Marie
- In:
Journal of business research : JBR
114
(
2020
),
pp. 421-435
Persistent link: https://www.econbiz.de/10012257520
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