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~isPartOf:"Alternative market research methods : market sensing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Diglossia"
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Alternative market research methods : market sensing
The journal of brand management : an international journal
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The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Kadirov, Djavlonbek
;
Bardakcı, Ahmet
;
Kantar, Murat
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011891316
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