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~isPartOf:"Alternative market research methods : market sensing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Englisch (Sprache)"
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Alternative market research methods : market sensing
The journal of brand management : an international journal
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
European journal of international management : EJIM
4
IZA world of labor : evidence-based policy making
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Critical perspectives on international business
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Annual public discussions on problems of current interest in the social sciences and of particular interest to the citizens of Minnesota
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Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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Controller & Controlling : Festschrift für Dr. Albrecht Deyhle zum 70. Geburtstag
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Critical perspectives on accounting : an international journal for social and organizational accountability
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Empirica : journal of european economics
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Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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Handbook of organization theory and management : the philosophical approach
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Intercultural business communication and simulation and gaming methodology
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International business review : the official journal of the European International Business Academy
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International journal of cross cultural management
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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