Malhotra, Naresh K. (contributor) - 2008
Review of marketing research : taking stock / Naresh K. Malhotra -- Formal choice models of informal choices : what … research : a cross-cultural perspective / Kalpesh Kaushik Desai -- A review of eye-tracking research in marketing / Rik Pieters … -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension …