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~person:"Keller, Kevin Lane"
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
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15, global edition
Persistent link: https://www.econbiz.de/10013547290
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Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
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2015
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14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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