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~isPartOf:"American economic journal : a journal of the American Economic Association"
~subject:"Brand management"
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Demand spillovers, combative advertising, and celebrity endorsements
Garthwaite, Craig L.
- In:
American economic journal : a journal of the American …
6
(
2014
)
2
,
pp. 76-104
Persistent link: https://www.econbiz.de/10010361797
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