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~isPartOf:"American economic review"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~subject:"Experiment"
~subject:"Virales Marketing"
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Virales Marketing
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Amazon.com Inc.
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American economic review
International journal of Indian culture and business management : IJICBM
Journal of business research : JBR
9
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6
International journal of hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke
;
Waldfogel, Joel
- In:
American economic review
111
(
2021
)
6
,
pp. 1944-1971
Persistent link: https://www.econbiz.de/10012546658
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2
Visual information impacting electronic word of mouth adoption : mediating role of perceived eWOM review credibility
Kaur, Kulwinder
;
Singh, Tejinderpal
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10012284774
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