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~isPartOf:"American journal of agricultural economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~person:"Astous, Alain d'"
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Astous, Alain d'
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American journal of agricultural economics
European journal of marketing : EJM
The journal of product & brand management
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
2
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
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