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~isPartOf:"American journal of agricultural economics"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"The history of advertising"
~isPartOf:"Working paper"
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13
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American journal of agricultural economics
JMM : the international journal on media management
The history of advertising
Working paper
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
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7
Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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Journal of business research : JBR
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Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
The future of video platforms : key questions shaping the TV and video industry
Gimpel, Gregory
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011292777
Saved in:
2
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
Saved in:
3
The media buying process: perceptions of media sales representatives
Bichard, Shannon L.
;
Chambers, Todd
;
Patwardhan, Padmini
- In:
JMM : the international journal on media management
9
(
2007
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
Saved in:
4
Beer market and advertising expenditures
Heimonen, Kari
;
Uusitalo, Outi
-
2006
Persistent link: https://www.econbiz.de/10003297142
Saved in:
5
Optimal control of generic fluid milk advertising expenditures
Liu, Donald J.
- In:
American journal of agricultural economics
72
(
1990
)
4
,
pp. 1047-1055
Persistent link: https://www.econbiz.de/10001099158
Saved in:
6
The demand for Canadian fats and oils : a case study of advertising effectiveness
Goddard, Ellen
- In:
American journal of agricultural economics
71
(
1989
)
3
,
pp. 741-749
Persistent link: https://www.econbiz.de/10001068514
Saved in:
7
Effectiveness of fluid milk advertising since the Dairy and Tobacco Adjustment Act of 1983
Ward, Ronald W.
- In:
American journal of agricultural economics
71
(
1989
)
3
,
pp. 730-740
Persistent link: https://www.econbiz.de/10001068515
Saved in:
8
Generic fluid milk advertising, demand expansion, and supply response : the case of New York City
Liu, Donald J.
- In:
American journal of agricultural economics
70
(
1988
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10001053695
Saved in:
9
The relationship of advertising expenditures to sales : an anthology of classic articles
Ghosh, Avijit
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000696970
Saved in:
10
Seasonality in the consumer response to milk advertising with implications for milk promotion policy
Kinnukan, Henry
- In:
American journal of agricultural economics
68
(
1986
)
3
,
pp. 562-571
Persistent link: https://www.econbiz.de/10001017597
Saved in:
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