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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Bazi, Saleh"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
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Social web
Beziehungsmarketing
2
Brand management
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Consumer behaviour
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2
Luxury goods
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Bazi, Saleh
Filieri, Raffaele
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Krishen, Anjala S.
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Ko, Eunju
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Veloutsou, Cleopatra
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Aiello, Gaetano
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Al Omoush, Khaled Saleh
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Arias-Bolzmann, Leopoldo G.
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American journal of agricultural economics
Journal of business research : JBR
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ECONIS (ZBW)
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
2
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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