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~isPartOf:"American journal of agricultural economics"
~isPartOf:"The journal of product & brand management"
~person:"Halonen-Knight, Elina"
~subject:"Advertising effects"
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Halonen-Knight, Elina
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American journal of agricultural economics
The journal of product & brand management
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Who endorses whom? : meanings transfer in celebrity endorsement
Halonen-Knight, Elina
;
Hurmerinta, Leila
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 452-460
Persistent link: https://www.econbiz.de/10008772529
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