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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Tourism management perspectives : TMP"
~person:"Kim, Bona"
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Brand equity dimensions
1
Brand image
1
Brand management
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Brand resonance model
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Consumer behaviour
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Country image of gastronomy
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Designation of origin
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Kim, Bona
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American journal of agricultural economics
Tourism management perspectives : TMP
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Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
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