Ganescu, Cristina; Gangone, Andreea; Asandei, Mihaela - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 351-367
This article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining … an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede's cultural … dimensions on the responsible behaviour of organisations towards consumers. The index uses a specific measurement methodology …