Procopie, Roxana; Bumbac, Robert; Giușcă, Smaranda; … - In: Amfiteatru Economic Journal 17 (2015) Special No. 9, pp. 1142-1155
innovation. This article aims to analyse the contribution of adopting techniques and methods specific to gamification to the … results of the innovation process from Generation Y's perspective. The chosen research method is that of quantitative research … acts and interacts. The focus is particularly on the implications that this phenomenon has on the innovation process. The …