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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~person:"Homburg, Christian"
~person:"Huber, Frank"
~person:"Pelsmacker, Patrick de"
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Analyzing the cultural diversity of consumers in the global marketplace
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Reihe: Marketing : MAR
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
Die Betriebswirtschaft : DBW
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing : ZFP ; journal of research and management
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Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Research
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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The journal of brand management : an international journal
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of marketing communications
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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SpringerLink / Bücher
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Springer eBook Collection / Business and Economics
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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