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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~subject:"Cross-cultural management"
~subject:"Cross-cultural relations"
~subject:"Diversity Management"
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Cross-cultural management
Cross-cultural relations
Diversity Management
Consumer behaviour
2
Cultural identity
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Konsumentenverhalten
2
Kulturelle Identität
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
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Confidence
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Globalisierung
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Globalization
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Interkulturelle Beziehungen
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Interkulturelles Management
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International marketing
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Internationales Marketing
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Markenführung
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Markenimage
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Mady, Tarek T.
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Manrai, Ajay K.
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Manrai, Lalita A.
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Analyzing the cultural diversity of consumers in the global marketplace
Journal of business research : JBR
32
International business review : the official journal of the European International Business Academy
21
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
18
International journal of cross cultural management : CCM
16
Cross cultural & strategic management
15
Cross cultural management : an international journal
15
International marketing review
14
International journal of cross cultural management
13
Journal of world business : JWB
13
The international journal of human resource management
13
Journal of international management
11
Management international review : mir ; journal of international business
11
European journal of international management : EJIM
10
Journal of international marketing
9
European journal of cross-cultural competence and management
7
National culture and groups
7
Asia Pacific journal of management
6
Foundations of cross cultural management ; Vol. 3
6
Journal of global marketing
6
Journal of vocational behavior
6
Applied economics
5
Critical perspectives on business and management
5
International journal of Indian culture and business management
5
Journal of East European management studies : JEEMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
SpringerLink / Bücher
5
The journal of services marketing
5
Applied economics letters
4
CESifo working papers
4
Discussion paper series / IZA
4
Human resource management review
4
International journal of business and globalisation : IJBG
4
International journal of organizational analysis
4
Journal of global mobility : the home of expatriate management research ; JGM
4
Journal of international consumer marketing
4
Journal of organizational change management
4
Managing cultural diversity in Asia : a research companion
4
Theoretical foundations, critiques & developments
4
Thunderbird international business review
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
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