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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~subject:"Cross-cultural relations"
~subject:"Diversity Management"
~subject:"Werbung"
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Cross-cultural relations
Diversity Management
Werbung
Consumer behaviour
2
Cultural identity
2
Konsumentenverhalten
2
Kulturelle Identität
2
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Confidence
1
Cross-cultural management
1
Globalisierung
1
Globalization
1
Interkulturelle Beziehungen
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Markenführung
1
Markenimage
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Perception
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Vertrauen
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Wahrnehmung
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Welt
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Werbewirkung
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Danbury, Annie
1
Mady, Tarek T.
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Mortimer, Kathleen
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Palazzo, Maria
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Siano, Alfonso
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Analyzing the cultural diversity of consumers in the global marketplace
Journal of business research : JBR
12
International marketing review
10
Journal of global marketing
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
6
National culture and groups
6
Journal of international consumer marketing
5
Cross cultural & strategic management
4
International business review : the official journal of the European International Business Academy
4
International journal of Indian culture and business management
4
International journal of advertising : the review of marketing communications
4
International journal of cross cultural management : CCM
4
Journal of advertising research
4
The international journal of human resource management
4
Working paper
4
Discussion paper series / IZA
3
Handbook of research on international advertising
3
Intercultural business communication and simulation and gaming methodology
3
International journal of cross cultural management
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing communications
3
Managing cultural diversity in Asia : a research companion
3
Marketing theory
3
Advertising in developing and emerging countries : the economic, political and social context
2
Applied economics letters
2
Australasian marketing journal
2
Baltic journal of management
2
CESifo working papers
2
Carleton economic papers
2
Cases on sustainable human resources management in the Middle East and Asia
2
Cross cultural management : an international journal
2
European journal of international management : EJIM
2
International journal of arts management
2
International journal of business anthropology
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of consumer studies
2
International journal of manpower
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
2
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
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