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~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~isPartOf:"Creative and Knowledge Society"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of management research"
~subject:"Neuromarketing"
~type_genre:"Arbeitspapier"
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Neuromarketing
Consumer behaviour
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Affective Pain-processing Pathways
1
Behavioral economics
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Consumer Neuroscience
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Marketing
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Microeconomic Theory
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Analyzing the strategic role of neuromarketing and consumer neuroscience
Creative and Knowledge Society
ERIM Ph. D. series research in management / Erasmus Institute of Management
Faculty & research / Insead : working paper series
Journal of management research
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapiere der Nordakademie
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
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Dresden discussion paper series in economics
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ERIM report series research in management
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ISM working paper
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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SMC working papers series / SMC, Swiss Management Center
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ECONIS (ZBW)
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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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2
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
3
Smart defaults : from hidden persuaders to adaptive helpers
Smith, N. Craig
;
Goldstein, Daniel G.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003909934
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