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~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of management research"
~person:"Koyluoglu, A. Selcuk"
~subject:"Neuromarketing"
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Analyzing the strategic role of neuromarketing and consumer neuroscience
Creative and Knowledge Society
Faculty & research / Insead : working paper series
Journal of management research
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Understanding consumer behavior through eye-tracking
Cerci, H. Serhat
;
Koyluoglu, A. Selcuk
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012266754
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