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~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Journal of management research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Neuromarketing"
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Neuromarketing
Consumer behaviour
8
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Neuroscience
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consumer neuroscience
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Analyzing the strategic role of neuromarketing and consumer neuroscience
Creative and Knowledge Society
Journal of management research
Journal of marketing research : JMR
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Fontys Venlo - publication of applied sciences
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Lehrbuch
2
Markenkommunikation und Beziehungsmarketing
2
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ECONIS (ZBW)
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1
Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
Saved in:
2
Understanding consumer behavior through eye-tracking
Cerci, H. Serhat
;
Koyluoglu, A. Selcuk
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012266754
Saved in:
3
Neuromarketing trends and opportunities for companies
Bhandari, Arabinda
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 82-103)
.
2020
Persistent link: https://www.econbiz.de/10012266756
Saved in:
4
The science behind neuromarketing
Bulut, Yetkin
;
Arslan, Burak
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 104-126)
.
2020
Persistent link: https://www.econbiz.de/10012266757
Saved in:
5
Traditional market research and neuromarketing research : a comparative overview
Eroglu, Sertac
;
Kucun, Nihan Tomris
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 146-167)
.
2020
Persistent link: https://www.econbiz.de/10012266764
Saved in:
6
Neuromarketing insights for start-up companies
Girişken, Arzu Çakar
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 168-184)
.
2020
Persistent link: https://www.econbiz.de/10012266766
Saved in:
7
A neuromarketing perspective for assessing the role and impact of typefaces on consumer purchase decision
Ntapiapis, Nihal Toros
;
Özkardeşler, Çağla
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 208-228)
.
2020
Persistent link: https://www.econbiz.de/10012266772
Saved in:
8
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
9
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
10
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
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