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~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~isPartOf:"Event-Marketing : Trends und Entwicklungen"
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Analyzing the strategic role of neuromarketing and consumer neuroscience
Event-Marketing : Trends und Entwicklungen
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Journal of consumer behaviour : an international research review
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing
2
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Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
Saved in:
2
Understanding consumer behavior through eye-tracking
Cerci, H. Serhat
;
Koyluoglu, A. Selcuk
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012266754
Saved in:
3
Neuromarketing trends and opportunities for companies
Bhandari, Arabinda
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 82-103)
.
2020
Persistent link: https://www.econbiz.de/10012266756
Saved in:
4
The science behind neuromarketing
Bulut, Yetkin
;
Arslan, Burak
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 104-126)
.
2020
Persistent link: https://www.econbiz.de/10012266757
Saved in:
5
Traditional market research and neuromarketing research : a comparative overview
Eroglu, Sertac
;
Kucun, Nihan Tomris
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 146-167)
.
2020
Persistent link: https://www.econbiz.de/10012266764
Saved in:
6
Neuromarketing insights for start-up companies
Girişken, Arzu Çakar
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 168-184)
.
2020
Persistent link: https://www.econbiz.de/10012266766
Saved in:
7
A neuromarketing perspective for assessing the role and impact of typefaces on consumer purchase decision
Ntapiapis, Nihal Toros
;
Özkardeşler, Çağla
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 208-228)
.
2020
Persistent link: https://www.econbiz.de/10012266772
Saved in:
8
Die sieben Gesetze für erfolgreiche Markeninszenierung im Raum
Pütting, Holger
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 139-149)
.
2011
Persistent link: https://www.econbiz.de/10009236041
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