//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Digital and social media marketing : a results-driven approach"
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
16
Social web
16
Internet marketing
7
Online-Marketing
7
Großbritannien
4
United Kingdom
4
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Business model
2
Geschäftsmodell
2
Online retailing
2
Online-Handel
2
Performance measurement
2
Performance-Messung
2
Relationship marketing
2
Automotive industry
1
Bekleidungsindustrie
1
Brand equity
1
Bulgaria
1
Bulgarien
1
Business start-up
1
Clothing industry
1
Competitive advantage
1
Computerspiel
1
Confidence
1
Content Management
1
Content management
1
Customer analysis
1
Electronic Banking
1
Electronic banking
1
Erfolgsfaktor
1
Facebook, Inc.
1
Football
1
Ford Motor Company <Dearborn, Mich.>
1
Fußball
1
Gesundheitsversorgung
1
Greenpeace Foundation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Case study
Aufsatz im Buch
52
Book section
52
Fallstudie
19
Language
All
English
19
Author
All
Cruz, Ana
2
Gatautis, Rimantas
2
Karatzas, Stelios
2
Mohana Shanmugam
2
Bugshan, Hatem
1
Cohen, Ivan K.
1
Duffy, Andrew
1
Farzipour, Vida
1
Fenton., Alex
1
Garcia-Haro, Maria Angeles
1
Hajli, Nick
1
Hayder, Ali
1
Heinze, Aleksej
1
Iredale, Sophie
1
Jabar, Marzanah A.
1
Jones, Ashley
1
Kurzyk, Bartłomiej
1
Liu, Rebecca
1
Maharaj, Manoj
1
Martinez Canas, Ricardo
1
Martinez-Ruiz, Maria Pilar
1
McMahon, Daithi
1
Mohamad, Mostafa
1
Pillay, Kiru
1
Rashid, Tahir
1
Rozi Nor Haizan Nor
1
Sims, Julian
1
Slavova, Milanka
1
Stewart, Malcolm
1
Stoychev, Ivan
1
Vitkauskaitė, Elena
1
Wang, Yen-Yao
1
Williams, Martin J.
1
Wolf, Maxim Viktor
1
Wu, Ying
1
Yang, Huadong
1
Yusmadi Yah Jusoh
1
more ...
less ...
Published in...
All
Analyzing the strategic role of social networking in firm growth and productivity
Digital and social media marketing : a results-driven approach
Handbook of research on integrating social media into strategic marketing
HMD : Praxis der Wirtschaftsinformatik
17
Harvard business review : HBR
13
Harvard-Business-Manager : das Wissen der Besten
12
Social Branding : Strategien - Praxisbeispiele - Perspektiven
12
Gabler Edition Wissenschaft
10
Premier reference source
10
Cases on strategic social media utilization in the nonprofit sector
9
Reihe Electronic Commerce
8
Cases on managing e-services
7
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
7
Psychology & marketing
7
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
6
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
6
Research
6
Strategic change : SC ; briefings in entrepreneurial finance
6
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
5
Corporate social responsibility in the digital age
5
Handbook of social media management : value chain and business models in changing media markets
5
International journal of electronic commerce : IJEC
5
International journal of networking and virtual organisations : IJNVO
5
Management information systems : mis quarterly
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Business process management journal
4
Crowdfunding : the corporate era
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Digitale Transformation im Unternehmen gestalten : Geschäftsmodelle, Erfolgsfaktoren, Handlungsanweisungen, Fallstudien
4
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
4
Gabler Research
4
Information systems and e-business management : ISeB
4
International journal of electronic business
4
International journal of technology management : IJTM
4
Journal of marketing management : MM
4
Services marketing cases in emerging markets : an asian perspective
4
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
4
Advances in electronic commerce (AEC) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
Saved in:
2
Digital and Social Media Marketing strategy
Stoychev, Ivan
- In:
Digital and social media marketing : a results-driven …
,
(pp. 94-112)
.
2017
Persistent link: https://www.econbiz.de/10011582686
Saved in:
3
Paid advertising : search, social and affiliate
Gatautis, Rimantas
;
Vitkauskaitė, Elena
- In:
Digital and social media marketing : a results-driven …
,
(pp. 238-259)
.
2017
Persistent link: https://www.econbiz.de/10011582714
Saved in:
4
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
5
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
6
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
7
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
8
Identifying business needs
Slavova, Milanka
- In:
Digital and social media marketing : a results-driven …
,
(pp. 44-66)
.
2017
Persistent link: https://www.econbiz.de/10011582660
Saved in:
9
Understanding your buyer persona
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 69-93)
.
2017
Persistent link: https://www.econbiz.de/10011582681
Saved in:
10
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->