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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"Automotive industry"
~subject:"Irland"
~type_genre:"Case study"
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Analyzing the strategic role of social networking in firm growth and productivity
Handbook of research on integrating social media into strategic marketing
Informationsmanagement und digitale Transformation
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Corporate social responsibility in the digital age
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Crowdfunding : the corporate era
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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Innovating in practice : perspectives and experiences
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Innovatives Markenmanagement
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
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The international journal of human resource management
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Transforming field and service operations : methodologies for successful technology-driven business transformation
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With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
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