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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"Consumer behaviour"
~type_genre:"Case study"
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Analyzing the strategic role of social networking in firm growth and productivity
Handbook of research on integrating social media into strategic marketing
Digital and social media marketing : a results-driven approach
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Customer attitudes towards
Internet
banking and social media on
Internet
banking in the UK
Wang, Yen-Yao
;
Mohana Shanmugam
;
Hajli, Nick
;
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 287-302)
.
2015
Persistent link: https://www.econbiz.de/10011294565
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