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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~subject:"Ford Motor Company <Dearborn, Mich.>"
~type_genre:"Case study"
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Ford Motor Company <Dearborn, Mich.>
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Analyzing the strategic role of social networking in firm growth and productivity
Handbook of research on integrating social media into strategic marketing
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Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
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