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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
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Luxury goods
Social Web
86
Social web
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Brand management
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Markenführung
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Consumer behaviour
40
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Brand image
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social media
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Chen, Huan
1
Gadzinski, Gregory
1
Hur, Songyee
1
Lee, Jung Eun
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Liu, Sindy
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Perry, Patsy
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Analyzing the strategic role of social networking in firm growth and productivity
The journal of brand management : an international journal
Journal of business research : JBR
21
Journal of retailing and consumer services
6
Journal of fashion marketing and management
5
The journal of product & brand management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global fashion marketing : JGfM
3
Journal of travel and tourism marketing
3
Business horizons
2
Cogent business & management
2
Computer-mediated marketing strategies : social media and online brand communities
2
Global marketing strategies for the promotion of luxury goods
2
International journal of hospitality management
2
Journal of business ethics : JBE
2
Journal of consumer behaviour
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Springer eBook Collection
2
Sustainable Luxury : An International Perspective
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agricultural and Food Economics : AFE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Breaking new ground in theory and practice
1
Building consumer-brand relationship in luxury brand management
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Corporate governance : international journal of business in society
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Developing successful global strategies for marketing luxury brands
1
Electronic commerce research
1
European journal of marketing
1
European research on management and business economics
1
Expert journal of marketing
1
Future Business Journal
1
Global business and organizational excellence : GBOE
1
Global business review
1
Global journal of business research : GJBR
1
Handbook of research on global networking post COVID-19
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ECONIS (ZBW)
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
2
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
3
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
4
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
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