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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~person:"Piven, Inna P."
~subject:"Kundenintegration"
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
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Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
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(pp. 283-313)
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2017
Persistent link: https://www.econbiz.de/10011531130
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