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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~subject:"Consumer behaviour"
~subject:"Social Web"
~type_genre:"Book section"
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Analyzing the strategic role of social networking in firm growth and productivity
Social media and crisis communication
18
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
11
Strategic corporate communication in the digital age
9
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
8
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
5
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
5
Ethical practice of social media in public relations
5
Communicating corporate social responsibility : perspectives and practice
4
Handbook of research in mobile business : technical, methodological, and social perspectives
4
Handbook of research on mobile marketing management
4
Information communication technologies and emerging business strategies
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Social-Media-Handbuch : Theorien, Methoden, Modelle
4
Trust and communication : findings and implications of trust research
4
Corporate social responsibility in the digital age
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Phantom ex machina : digital disruption's role in business model transformation
3
Sport public relations and communication
3
The behavioral enterprise
3
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
2
Communication across cultures
2
Conference proceedings Trends in Business Communication 2020
2
Contemporary issues in business economics and finance
2
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
2
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
2
Digital Business in Africa : Social Media and Related Technologies
2
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
2
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
2
Digitalization in organizations
2
E-collaboration in modern organizations : initiating and managing distributed projects
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Social media in crisis
communication
: the Lance Armstrong saga
Hopwood, Maria
;
McLean, Hamish
- In:
Analyzing the strategic role of social networking in …
,
(pp. 45-58)
.
2017
Persistent link: https://www.econbiz.de/10011530612
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2
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
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