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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
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Analyzing the strategic role of social networking in firm growth and productivity
Antecedents and outcomes of employee-based brand equity
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Marken- und Kommunikationscontrolling
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Handbook of research on integrating social media into strategic marketing
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The Routledge companion to contemporary brand management
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
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Branded spaces : experience enactments and entanglements
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Branding and sustainable competitive advantage : building virtual presence
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Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
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Handbook of research on applied AI for international business and marketing applications
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Handbuch Markenführung ; Bd. 1
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Handbuch Marketing-Controlling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
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Handbuch Marketingcontrolling : Marketing als Motor von Wachstum und Erfolg
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Innovation in pricing : contemporary theories and best practices
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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New luxury management : creating and managing sustainable value across the organization
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Research handbook of marketing in emerging economies
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Research perspectives on social media influencers and brand communication
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Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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The Routledge companion to business in Africa
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
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