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~isPartOf:"Ancrages culturels dans un monde en mutation"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
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Ancrages culturels dans un monde en mutation
Erfurter Hefte zum angewandten Marketing
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Comment la finance globalisée achète l'ancrage culturel : le cas de la bière
Urban, Sabine
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 173-191)
.
2016
Persistent link: https://www.econbiz.de/10011619352
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Markenmanagement
Drees, Norbert
(
ed.
);
Löffler, Denny
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013424830
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