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~isPartOf:"Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft"
~isPartOf:"Business history review"
~subject:"Fernsehprogramm"
~subject:"Television"
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Fernsehprogramm
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
Business history review
Journal of advertising research
10
The journal of media economics
5
CESifo working papers
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European journal of marketing : EJM
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport finance
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Advertising in new formats and media : current research and implications for marketers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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2
Programmwerbung durch Trailer : eine Analyse ihrer Effektivität
Böringer, Christian
-
2005
Persistent link: https://www.econbiz.de/10002734191
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