//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Deutschland
2
Fernsehwerbung
2
Germany
2
Television advertising
2
Werbewirkung
2
Fernsehen
1
Fernsehprogramm
1
Fernsehwirkung
1
Publikumsforschung
1
Trailer <Film>
1
Werbesendung
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
1
Thesis
1
Language
All
German
2
Author
All
Brosius, Hans-Bernd
1
Böringer, Christian
1
Fahr, Andreas
1
Kaut, Verena
1
Published in...
All
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
Journal of advertising research
36
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Befunde aus der Medienforschung
Fahr, Andreas
;
Kaut, Verena
;
Brosius, Hans-Bernd
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010363021
Saved in:
2
Programmwerbung durch Trailer : eine Analyse ihrer Effektivität
Böringer, Christian
-
2005
Persistent link: https://www.econbiz.de/10002734191
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->